There is one chiropractic profession with recognized and respected
Call To Action
Sign the Resolution of Support
On behalf of the entire chiropractic profession and their current and future patients, we are asking for your support and advocacy as we work together to successfully implement the Strategic Plan! You will want to join the voices of those chiropractic professionals who represent the diverse philosophies and practice styles that make up the chiropractic profession.
Our great hope is your organization will join us in publicly stating your support by also adopting the Resolution.
Together, we will successfully reach our overall goal of unity without the need for uniformity.
Together, we will successfully reach our overall goal of unity without the need for uniformity.
2022 Goals
- Craft, distribute, pass, and publish a Resolution of Support for the strategic plan
- Establish a ChiroTech Consortium Committee to determine and track utilization metrics and empower the profession with reliable data, which supports decisions and messaging moving forward
- Identify budgetary needs
- Develop a formal, structured, internal communications plan, which will sustain grassroots efforts, transparent communication, and inclusive outreach for volunteer recruitment
- Develop the 1.0 version of an evergreen toolkit for graduating and new chiropractors (Ex.: Defined alternative career paths, "how to" templates).
- Establish a third-party payer troubleshooting taskforce, with resources and experts by state
- Work with college administrators to gain support for "unity without uniformity" messaging, through chiropractic education.
2024 Goals
- Professional unity and respect internally are becoming the norm
- The pipeline of incoming chiropractic students matches an increased demand for services
- Intra-profession referral networks are in place, and rates have increased
- Colleges are supporting and promoting a unified profession, with options and specialty avenues.
Meet the team

Kristine Dowell
Chair
Kris Dowell is the Executive Director for the Michigan Association of Chiropractors and serves on the ChiroCongress Cares charitable non-profit board of directors.

Dr. Mark Sanna
Vice-Chair
Dr. Sanna is the CEO of Breakthrough Coaching an international healthcare practice management consulting firm.

Dr. Rachel Wendt
Dr. Rachel Wendt is the Executive Director of the Kentucky Association of Chiropractors.

James Chester
James Chester is the developer of the sales cycle marketing tool New Patients in a Box and the Producer of the ChiroHustle Podcast.

Dr. Eric Plasker
Dr. Plasker is a renowned speaker, international bestselling author, healthcare leader, and practicing chiropractor for over 35 years.

Dr. Ellen Fitzenrider
Dr. Ellen has founded 3 successful offices in 2 states. She is a compliance specialist, assisting colleagues and legal community on insurance carrier audits.

Dr. Alli Totzke
Dr. Totke practices Chiropractic with acupuncture in rural Virginia while working on positive policy change.

Dr. Jeffrey Cronk
I have been a licensed doctor of chiropractic for 31 years and my primary focus has been in the spinal injury market. | |

Kristi Hudson
Kristi Hudson is the VP of Business Relations for ChiroHealthUSA. She is the Administrator of the ChiroHealthUSA Foxworth Family Scholarship, and a ChiroCongress Cares Board member.

Michael Coates. Esq
Michael is a national speaker and founder of PIMadeEasy.com, a membership and coaching program helping chiropractors do business better in PI.
Project Updates
Video Updates
Intra-Profession Communications
February 27th, 2023
Continuing collaboration with the ChiroTech Consortium Workgroup, a draft press release regarding the Oklahoma State University Internship Program has been submitted for final approval....
Intra-Profession Communications
January 24th, 2023
Continuing collaboration with the ChiroTech Consortium Workgroup to formulate a press release regarding the Oklahoma State University Internship Program....
Intra-Profession Communications
December 20th, 2022
Created Q2 communication plan to distribute the Resolution of Support, State Association Toolkits. Currently drafting the new provider Toolkit....