Public Facing- Communications Workgroup

In late April, Chiropractic Future met in Jackson, Mississippi, to continue the plan’s momentum. There are currently six active workgroups, with the additional Leadership Committee at the helm. Those present included all members of the Leadership Committee, Lizz Klein, ChiroCongress Executive Director, and Kim Zanke, Programs Administrator, with two members attending via Zoom. Chiropractic Future is excited to report on their progress below.

The Public Facing Communications Workgroup has spent most of its time creating, completing, and releasing its Scope of Work document in the steps of hiring a marketing firm. The workgroup has received back four bids from marketing firms. Their next steps include vetting each firm in hopes of recommending a public relations marketing firm as soon as possible. IPC workgroup will be more directly involved in this process (as the LC has agreed the workgroups should be working more closely.